Setting up an online shop usually requires less investment than a brick and mortar. With attractive design, friendly user interface and great customer service you’ll be able to target more potential buyers and sell more products. But there’s one more thing you can do to get more exposure and increase traffic to your e-commerce website: […]
Content is king – you’ve heard that many times already. To grow the online presence of your business you’ll need to invest time and effort in content marketing. Increased sales, cost savings and loyal customers are just a few benefits of a good content marketing strategy. But to fully exploit its potential and attract a […]
Going mobile is not enough to help your business grow. Whether your mobile app or website is successful will depend on many factors, for example, on how many users you’ll be able to attract and maintain. There are many ways to increase the number of users or downloads of your app and at the same […]
Even the best user interface design of your mobile app can fail to impress if the text isn’t readable. This obvious rule is often ignored in translation and localisation of mobile apps. As result, spotless and attractive design of the original app is nearly ruined in the localised versions. There are a number of steps […]
A growing number of businesses realise that a multilingual website is an essential part of the international expansion. The benefits of website translation and localisation are many, including better online visibility and higher potential to gain your customer’s trust. But to fully prepare your business for the overseas markets you will also need to include […]
If you think reaching the top of app store rankings and achieving high download numbers is the final goal of mobile app development process, you might be wrong. Apart from increasing your sale figures there’s one more aim worth keeping in mind: your fans expect a great gaming experience optimised for their mobile devices. […]
Many organisations planning to enter a new market and attract new customers still choose not to invest time and resources in a multilingual website. Marketing your products or services online with only one, usually an English version of your website can be a challenging task. Below you can see counter-arguments to the most common excuses […]
To tap into new markets, you’ll need much more than a thorough market research and effective promotion. Your products, services and processes will have to be adapted to the local requirements, expectations and customs. Targeting customers abroad – who may share different cultural background or use different methods when choosing their business partners – can […]
A unique app with great design won’t be enough to earn top spot in the app stores. To make your users around the world happy and loyal to your products, you’ll need to adjust the user interface to your target market. Below you can find 3 steps that will help you on the way to your […]
There are many ways to prepare your business to enter a new market. Once you’ve done your research and selected an attractive market, you’ll want to include local customs and culture into your marketing strategy. From product packaging through business relations to online presence – adapting to local culture will help you attract more customers […]