Character restrictions, small screen resolution, lack of context, various file formats – translation and localisation of mobile apps may be a challenging and painful process. But it can also be fun and rewarding, if you know the tricks of the trade. If you are starting your career as a translator or want to specialize in […]
It’s been a long time since I’ve published the last article. To cut a long story short, there were many personal and professional reasons for this break, but I’m back now to share some great news! Following up on a successful online course How to translate and localize website, I launched a new course few […]
Online video marketing has become a powerful tool and a must-have for nearly every business. With videos you can successfully promote your products and services, boost your sales, foster customer confidence in your brand and encourages social shares. But if you’re planning to expand your reach and attract consumers from other markets, you’ll need to […]
Your small business doesn’t have to be active on your home market only. You can easily grow your customer base by expanding to several other countries as well. And it doesn’t have to be a costly adventure at all. Before reaching out to consumers from a new market you’ll need to perform a thorough market […]
International expansion isn’t only for large or middle-sized businesses. Small businesses can also benefit from taking their activity to the global level. Whether you run an online store, sell products or offer services, you can easily reach your potential customers abroad if you remember about these three important steps. 1. Start close to your home […]
There are many benefits of localising your mobile app. But once you start your journey towards a multilingual app, you might come across many challenges that will push your skills and patience to the limit. To avoid potential traps and failures remember to do these three things: 1. Internationalise your app It’s not enough to […]
With so many distractions in the online and offline world, how can you keep your international users on your website for longer than 2 seconds? Is attractive design, mobile accessibility and fast load time enough to make your business stand out? Not really. Especially if you want to extend your international presence and attract more […]
If your business goals for this year include reaching out to new clients or converting your leads into customers, there’s one good marketing strategy worth looking into: social media localisation. What is social media localisation? Simply put, it’s an adaptation of content published on social media platforms for your target audience. It usually requires creating […]
Website localisation isn’t only for big and multinational companies. It’s a good strategy for any business that wants to open to new markets or gain trust of customers that speak a different language or have a different cultural background. And it’s not only for your customers abroad, but also for those who reside in your […]
Consumers spend more and more time on their mobile devices to search and buy products online. And this trend is visible on many different markets across the world. That’s why it is the perfect time to move your e-commerce business to mobile screens and benefit from the growing popularity of m-commerce. But don’t stop […]