Many organisations planning to enter a new market and attract new customers still choose not to invest time and resources in a multilingual website. Marketing your products or services online with only one, usually an English version of your website can be a challenging task. Below you can see counter-arguments to the most common excuses […]
All-round Translator Events is up and running! A spontaneous idea to do something new in the translation industry has transformed into a platform for continuous professional development for translators. What is ART? Last year together with Ellen Singer from AzTech Solutions we organised the first All-round Translator meeting in Delft (Netherlands). The event included […]
To tap into new markets, you’ll need much more than a thorough market research and effective promotion. Your products, services and processes will have to be adapted to the local requirements, expectations and customs. Targeting customers abroad – who may share different cultural background or use different methods when choosing their business partners – can […]
“The votes were cast, and Beyond the Words is a huge success!“ – that’s how the message from the competition organisers starts. For the third year in a row Beyond the Words ended up in the top 25 language professional blogs in Top 100 Language Lovers 2016. Yet again this blog was named among 99 other […]
A unique app with great design won’t be enough to earn top spot in the app stores. To make your users around the world happy and loyal to your products, you’ll need to adjust the user interface to your target market. Below you can find 3 steps that will help you on the way to your […]
Great news! Beyond the Words has been nominated to the Top Language Lovers competition in the category of Language Professional Blogs. It’s already the third consecutive year for Beyond the Words to take part in this competition organised by bab.la and Lexiophiles. The voting phase is now open and you can cast your vote here. All […]
There are many ways to prepare your business to enter a new market. Once you’ve done your research and selected an attractive market, you’ll want to include local customs and culture into your marketing strategy. From product packaging through business relations to online presence – adapting to local culture will help you attract more customers […]
You don’t need special powers or magic rings to localise websites or games. There are other ways to remain invisible and exceptional. To make sure that products localised by you are fully aligned with the expectations of the target users you will need a mixture of technical, cultural and language skills that will help you […]
Website translation and localisation might be full of challenges, serious dangers and hidden traps. Nothing prepares better for this adventure than years of experience, but new translators or those who want to specialise in localisation can learn the tricks of the trade on courses or webinars. A good example of such a course is the […]
There are many things that can go awry in localisation testing, even if you prepare for the potential risks. As a rule of thumb, if something can go wrong, it almost certainly will. That’s why smooth team work and early bug detection plays an important role. Below you can find out how to plan the […]