You don’t need special powers or magic rings to localise websites or games. There are other ways to remain invisible and exceptional. To make sure that products localised by you are fully aligned with the expectations of the target users you will need a mixture of technical, cultural and language skills that will help you […]
Website translation and localisation might be full of challenges, serious dangers and hidden traps. Nothing prepares better for this adventure than years of experience, but new translators or those who want to specialise in localisation can learn the tricks of the trade on courses or webinars. A good example of such a course is the […]
Translation is an art. There’s no doubt about that. That’s why together with Ellen Singer we have created ART – The All-round Translator. The recipe is simple: gather local translators, add speakers from outside of the industry and sprinkle with a bit of fun, networking, and sightseeing. The outcome is simple too: a low-profile event […]
Would you trust a brand that offers web design services and has a very chaotic website or user-unfriendly design? Probably not. Why would you then do the same on your own website? Why offer and promise excellent services in a way that is far from excellent? Whether it’s unattractive design, broken links, grammar mistakes, poor localisation or […]
Simple sales strategies are usually the most effective. This is the main lesson I learned from the street sellers and shopkeepers in the centre of Marrakesh. And the list goes on and on… For the last 5 years Marrakesh has been my second home and every day spent in the busy medina meant yet another […]
The summer is over and it’s time to get back to work. I hope you’ve rested up and recharged your batteries to face new challenges, grasp wonderful opportunities and prepare for more achievements. If you’re among those who come back to work with tons of energy and thirst for knowledge, especially in the area of localisation, you might […]
Whether it’s a networking event, classroom, meeting with customers or conference speech, sooner or later you’ll be there too: in the spotlight, delivering a speech. There’s no one simple recipe for a great presentation. There are however a few things you can do to make your speech better and more engaging. This is what you […]
Once you’ve fully translated and localised a website, it’s time to smooth it out. Careful verification will help you detect any issues that would limit readability or functionality. And that’s where linguistic, cosmetic and functional testing comes it. As a website translator, you might be also commissioned with one of the tests. In most cases, […]
As pointed out in the last episode of ‘How to translate websites’ on pictures and images, translation of websites is usually one of many steps in the website localisation process. Let’s have a look now at another important component: cultural adaptation. How: visuals and language Cultural adaptation of websites isn’t limited to colours, graphics, date […]
Let’s have a look at the big picture. Websites are usually translated as part of the localisation process, which means that the text is just one of many items to consider. The layout, technical aspects, cultural references and visuals are all equally important and will have to be adapted to the target audience. So, how […]