If you’re planning to reach out to international customers, you will need much more than a translated and localised website. Your multilingual website will have to be optimised for each and every market, which can’t be reduced to keyword translation only. To fully adjust your online presence to the target audience and their search behaviour, […]
So, your online shop is ready to go worldwide. Well done. That’s the first step of a very long and exciting journey. To reach higher sales figures and ship your products to customers abroad, your store will have to meet the expectations of your customers on each and every market. Not only the language is relevant here, but […]
A growing number of businesses realise that a multilingual website is not enough to support the international growth. To fully adapt your online presence to the culture of your potential customers across the world, you’ll also have to think about localising your social media profiles. This step can help you engage with your prospects, build […]
The road to a successful e-commerce business might be rocky or full of trials and errors. Competing with similar online stores, retaining customers, providing unique products, making the purchase process mobile friendly – there are many challenges on each and every step. Some challenges could be easily solved or avoided by making sure your e-commerce […]
To attract more customers and build awareness of your business you have to become a mobile star. For most business going mobile is no longer an option, but an essential requirement. From making your website mobile-friendly to developing apps for your brand – there’s a lot you can do to use the mobile potential and […]
Is a great website design and catchy content enough to reach out to your potential customers? Maybe it is, but it may take ages until they discover your business. If you’re starting up or trying to expand to new markets, there’s a lot you can do to make sure that your website hits the […]
Wearables are more than just a new fad. As technology develops the demand for wearable devices will continue to grow in the future. Wearable tech becomes more fashionable and less visible, which is why increasing number of users across the world decides to invest in a smartwatch, smart clothing, smart glasses or healthware. What does […]
From booking portals, through travel fare aggregator websites to metasearch engines – nearly all kinds of travel brands aim to go global and reach out to new visitors and customers. One way to do it is by localising, i.e. translating and adapting your website and social media profiles to the target market. As straightforward and […]
Social media localisation can help you expand your business on the global market and gain trust of your customers around the world. Adapting social media profiles to different cultures and posting news in the local language is a key to engaging with your international followers and, ultimately, converting them into loyal customers. But the road […]
Whether you’re just starting your clothing brand or looking to expand into a new niche, localisation will help you reach out to more customers and increase your sales. From developing a multilingual website to creating stories in your localised social media channels –many bu siness opportunities will open up once you invest in localisation for […]