Category Archives: Localisation
Online video marketing has become a powerful tool and a must-have for nearly every business.
With videos you can successfully promote your products and services, boost your sales, foster customer confidence in your brand and encourages social shares. But if you’re planning to expand your reach and attract consumers from other markets, you’ll need to implement one more strategy: video localisation.
Why video localisation?
When you want to tap into new markets and expand your business internationally, you’ll need to invest in effective marketing. Online video is a great tool not only for your home market, but also for your customers abroad.… read more
There are many benefits of localising your mobile app. But once you start your journey towards a multilingual app, you might come across many challenges that will push your skills and patience to the limit.
To avoid potential traps and failures remember to do these three things:
1. Internationalise your app
It’s not enough to export your app strings and simply deliver them to your localisation or translation provider. Before sending out any files, make sure your app is ready for the world.
In other words: internationalise your app to ensure that it can support other languages, special characters, measurement units, number and date formats.… read more
If your business goals for this year include reaching out to new clients or converting your leads into customers, there’s one good marketing strategy worth looking into: social media localisation.
What is social media localisation?
Simply put, it’s an adaptation of content published on social media platforms for your target audience. It usually requires creating new profiles in the language of your customers, but it goes beyond the mere translation of your original status updates.
To engage with your fans and followers you’ll need to share posts that resonate with their culture and buying habits. Promotions for local holidays, references to local events or traditions, or visuals presenting your product in the country of your target users are good examples of the localised social media content.… read more
Website localisation isn’t only for big and multinational companies.
It’s a good strategy for any business that wants to open to new markets or gain trust of customers that speak a different language or have a different cultural background.
And it’s not only for your customers abroad, but also for those who reside in your home market, but aren’t fluent in your native language. Or for those who may speak a different variant of your language.
Localisation and cultural adaptation brings many benefits also for small businesses. Below you can find some reasons why:
1. Clear focus on the customer’s needs
You don’t have to go global to consider website localisation a good investment.… read more
With more and more people using mobile websites and applications on a daily basis there’s no other option for a forward-thinking business than to tap into the potential of mobile world to grow across borders.
But before you can set off on the mobile journey around the world, first you’ll need to focus on mobile SEO. It’s an important process that will help to optimise your product and website for mobile search, improve page speed, minify code, decrease the bounce rate and at the same time attract and retain more customers.
Although many mobile SEO strategies are universal and will be efficient regardless of your product or your target market, some steps are especially crucial if you want to localise your website or mobile app. … read more
If you’re planning to reach out to international customers, you will need much more than a translated and localised website. Your multilingual website will have to be optimised for each and every market, which can’t be reduced to keyword translation only. To fully adjust your online presence to the target audience and their search behaviour, you’ll need to make sure that every single item – from keywords through content to domain name – meets the local needs and requirements. Proper SEO localisation can help you achieve this goal and increase your website traffic in the target markets.
Below you can find five tips on how to localise SEO for your multilingual website.… read more
A growing number of businesses realise that a multilingual website is not enough to support the international growth. To fully adapt your online presence to the culture of your potential customers across the world, you’ll also have to think about localising your social media profiles. This step can help you engage with your prospects, build better connections with your consumers abroad and increase your online presence. However, localisation of social media pages can be a tricky task. To make sure you’re on the right path, try to avoid these common social media localisation traps:
1. Publishing the same content for all language versions
The aim of localising your social media content is to present a customised profile for your target users from each and every country.… read more
The road to a successful e-commerce business might be rocky or full of trials and errors. Competing with similar online stores, retaining customers, providing unique products, making the purchase process mobile friendly – there are many challenges on each and every step. Some challenges could be easily solved or avoided by making sure your e-commerce platform is adjusted to different cultures and languages. Below you can see three ways in which localisation can help your e-commerce business grow.
1. It will help you retain your buyers
In today’s world where new online stores pop up almost every single day it might be hard to attract and retain a big number of customers.… read more
To attract more customers and build awareness of your business you have to become a mobile star. For most business going mobile is no longer an option, but an essential requirement. From making your website mobile-friendly to developing apps for your brand – there’s a lot you can do to use the mobile potential and boost your business. To unlock this potential eve more, you can go one step further and localise your mobile app to reach out to users and potential customers across the world. Useful and attractive content won’t be enough to make your app valuable to your target audience.… read more
Is a great website design and catchy content enough to reach out to your potential customers? Maybe it is, but it may take ages until they discover your business. If you’re starting up or trying to expand to new markets, there’s a lot you can do to make sure that your website hits the mark.
1. Localise it
Sometimes your business may fail to approach right people or more customers because it is simply not clear to them. Even if your viewers can understand the content, they may feel that you don’t really understand them. Once you determine your target audience and know what languages or cultures shape them, you can adjust your website to the way your users perceive the world.… read more