From booking portals, through travel fare aggregator websites to metasearch engines – nearly all kinds of travel brands aim to go global and reach out to new visitors and customers. One way to do it is by localising, i.e. translating and adapting your website and social media profiles to the target market. As straightforward and […]
Social media localisation can help you expand your business on the global market and gain trust of your customers around the world. Adapting social media profiles to different cultures and posting news in the local language is a key to engaging with your international followers and, ultimately, converting them into loyal customers. But the road […]
Whether you’re just starting your clothing brand or looking to expand into a new niche, localisation will help you reach out to more customers and increase your sales. From developing a multilingual website to creating stories in your localised social media channels –many bu siness opportunities will open up once you invest in localisation for […]
Unlimited energy and motivation to achieve what seems to be impossible – this is the profile of many start-ups that appear on the market year after year. Once your start-up stage is set up and you’re on the way to reach more customers, generate new business and raise more funds, it might be a […]
If you’re ready to localise your mobile application in 2017 to reach more users across the world and boost your revenue, take a minute to make sure you’re not about to make a mistake which could sabotage your localisation efforts. Here are 5 mobile app localisation traps you should avoid in 2017. 1. Not […]
Setting up an online shop usually requires less investment than a brick and mortar. With attractive design, friendly user interface and great customer service you’ll be able to target more potential buyers and sell more products. But there’s one more thing you can do to get more exposure and increase traffic to your e-commerce website: […]
Content is king – you’ve heard that many times already. To grow the online presence of your business you’ll need to invest time and effort in content marketing. Increased sales, cost savings and loyal customers are just a few benefits of a good content marketing strategy. But to fully exploit its potential and attract a […]
Going mobile is not enough to help your business grow. Whether your mobile app or website is successful will depend on many factors, for example, on how many users you’ll be able to attract and maintain. There are many ways to increase the number of users or downloads of your app and at the same […]
Even the best user interface design of your mobile app can fail to impress if the text isn’t readable. This obvious rule is often ignored in translation and localisation of mobile apps. As result, spotless and attractive design of the original app is nearly ruined in the localised versions. There are a number of steps […]
A growing number of businesses realise that a multilingual website is an essential part of the international expansion. The benefits of website translation and localisation are many, including better online visibility and higher potential to gain your customer’s trust. But to fully prepare your business for the overseas markets you will also need to include […]