As a small business owner or freelancer the way you manage your time can be a decisive success factor. Setting realistic goals, prioritising, eliminating distractions – these are all important skills that can help you establish a smart and structured approach to your work and time. There are many tools and strategies that you can […]
Online video marketing has become a powerful tool and a must-have for nearly every business. With videos you can successfully promote your products and services, boost your sales, foster customer confidence in your brand and encourages social shares. But if you’re planning to expand your reach and attract consumers from other markets, you’ll need to […]
Your small business doesn’t have to be active on your home market only. You can easily grow your customer base by expanding to several other countries as well. And it doesn’t have to be a costly adventure at all. Before reaching out to consumers from a new market you’ll need to perform a thorough market […]
International expansion isn’t only for large or middle-sized businesses. Small businesses can also benefit from taking their activity to the global level. Whether you run an online store, sell products or offer services, you can easily reach your potential customers abroad if you remember about these three important steps. 1. Start close to your home […]
There are many benefits of localising your mobile app. But once you start your journey towards a multilingual app, you might come across many challenges that will push your skills and patience to the limit. To avoid potential traps and failures remember to do these three things: 1. Internationalise your app It’s not enough to […]
If your business goals for this year include reaching out to new clients or converting your leads into customers, there’s one good marketing strategy worth looking into: social media localisation. What is social media localisation? Simply put, it’s an adaptation of content published on social media platforms for your target audience. It usually requires creating […]
Website localisation isn’t only for big and multinational companies. It’s a good strategy for any business that wants to open to new markets or gain trust of customers that speak a different language or have a different cultural background. And it’s not only for your customers abroad, but also for those who reside in your […]
With more and more people using mobile websites and applications on a daily basis there’s no other option for a forward-thinking business than to tap into the potential of mobile world to grow across borders. But before you can set off on the mobile journey around the world, first you’ll need to focus on mobile […]
So there it is! After months of hard work your mobile game is ready to see the app store light. You publish it, waiting impatiently for the first reviews. At the same time you keep promoting it to reach more users. But it seems there are hundreds of similar games out there thirsty for attention. […]
Building and launching an online store might seem like a great business idea. But that’s only a starting point. The great adventure begins once you go on to implement the right strategy to promote your website and generate more sales. From personalisation through cross-selling to social media ads – there are many ways to attract […]