How mobile app localisation can help your business grow
Going mobile is not enough to help your business grow. Whether your mobile app or website is successful will depend on many factors, for example, on how many users you’ll be able to attract and maintain. There are many ways to increase the number of users or downloads of your app and at the same time generate more revenue for your business. One of the most efficient methods to reach to the vast group of mobile users is to translate and localise your product into languages other than English.
More languages means more users
Adding more languages to your app can help you improve your app ranking in the app stores and increase the download rates. This in turn can lead to higher profits generated by the app. But before you jump straight into the action and localise your app to several languages, you’ll need to carry out a simple market research and determine the right locales for your app. Selecting the languages that will help to gain return on your localisation investment should be the top priority. With the right choice (usually it’s French, Spanish, German, Russian and a few more), you’ll be able to target more users and convert them into paying consumers.
More users means more exposure
Now, once you manage to increase the number of downloads, your business will be more likely to achieve a better online presence. Not only your apps, but also your website and social media will gain more exposure to new and regular users. This means that your brand will become more recognisable across the world and you’ll be able to market other apps or services via your website and social media. Even if you decide to localise only one app or localise it only partially (keywords, CTAs, app store description…), you can still enjoy great benefits and keep developing your brand.
More exposure means more opportunities
More languages, more users and more exposure will eventually help you seize more business opportunities. From new partners through new ideas and projects, your brand will grow and build on the initial investment in localisation. All this will also help you stand out from your competitors and create an image of an active brand with the international presence. Of course, at some point offering only one multilingual app might not be enough to keep the same pace and continue growing your business. Then invest in creating a great mobile product again, localise it and see the download rates and sales figures skyrocket.
What do you think are other ways in which a localised app could help your business expand?
Photo by D. Pawlak
About the author: Dorota Pawlak
Dorota helps businesses, organisations and individuals to communicate successfully across cultures in the online and offline world. She is an entrepreneur and a qualified translator specialising in IT and localisation of websites, games and software.