The beginning of a new year is a good time to plan and execute new marketing strategies that will help you acquire more clients. One way to grow your business and attract new customers globally is to localise your products and services. Below you can see why localisation may turn out to be a good investment in 2016.

1. Personalisation in social media will be the key

As the report of Momentology suggests, in 2016 customers will interact with brands mainly via social media. Personalised content is what the customers value the most, so every post, status update, image and video will have to be adjusted to the geography, culture and behaviour of your audience on the social platform. Localisation and translation of your social media content will definitely help to achieve this goal, build trust and provide your potential customers with the best experience possible. So, no matter what products or services your business offers, localised social media content will help you attract more potential clients worldwide.

2. 2016 will be a crucial year in app adoption 

According to this report on mobile app market in 2016, mobile apps will play a significant role in digital marketing. Users spend about 90% of their mobile usage time on apps rather than on websites, because apps are more practical and convenient for smaller screens. It is expected that in 2016 the number of smartphone users will grow to 2 billion worldwide, which opens new opportunities for e-commerce and digital marketing. The list of top 25 countries with the highest mobile device usage includes India, China, Brazil, Germany, USA, UK, Spain and Poland, to name just a few. Reaching to new clients globally via mobile apps will be a beneficial and effective strategy for your brand, so make sure your business develops its own app to stay ahead of the competition. But to fully exploit the potential of mobile apps, you’ll need to adjust it to your target users, which brings us again to translation and localisation.

3. Video will dominate online content once again

Video is one of the most effective methods of sharing your business content and attracting new buyers. Video marketing will become a mainstream, and no matter how big your business is, your clients want to see who you are and how you can communicate your values. With or without sound, with subtitles or with voice-over, your video can do magic for your client acquisition strategy, as this article states. However, to reach your clients around the world, your video might need a bit of fine-tuning, as the language, culture and online behaviour of your target customers may vary, depending on their location. Ideally, to win a customer’s heart, you’ll need to add subtitles or voice-over in their native language, or create new video content with a message that is aligned with the culture of your potential clients. To take advantage of video marketing, first define your target audience, think about their needs and expectations and remember to speak their language. Localisation of your videos will help you create clear and effective content, and ultimately, reap the benefits of video marketing.

What other strategies do you think will be effective to attract more customers globally?

Photo by D. Pawlak

Dorota Pawlak

Dorota helps digital brands infuse their content with a local touch. She is a localization consultant, translator specialized in IT, prompt engineer, and a book author. Dorota teaches online courses on localization, writes for her blog and a Medium publication. She also runs a Small Biz AI, a Substack newsletter for freelancers and small business owners ready to discover handy AI tools.