Category Archives: Localisation
With more and more people using mobile websites and applications on a daily basis there’s no other option for a forward-thinking business than to tap into the potential of mobile world to grow across borders.
But before you can set off on the mobile journey around the world, first you’ll need to focus on mobile SEO. It’s an important process that will help to optimise your product and website for mobile search, improve page speed, minify code, decrease the bounce rate and at the same time attract and retain more customers.
Although many mobile SEO strategies are universal and will be efficient regardless of your product or your target market, some steps are especially crucial if you want to localise your website or mobile app. … read more
If you’re planning to reach out to international customers, you will need much more than a translated and localised website. Your multilingual website will have to be optimised for each and every market, which can’t be reduced to keyword translation only. To fully adjust your online presence to the target audience and their search behaviour, you’ll need to make sure that every single item – from keywords through content to domain name – meets the local needs and requirements. Proper SEO localisation can help you achieve this goal and increase your website traffic in the target markets.
Below you can find five tips on how to localise SEO for your multilingual website.… read more
A growing number of businesses realise that a multilingual website is not enough to support the international growth. To fully adapt your online presence to the culture of your potential customers across the world, you’ll also have to think about localising your social media profiles. This step can help you engage with your prospects, build better connections with your consumers abroad and increase your online presence. However, localisation of social media pages can be a tricky task. To make sure you’re on the right path, try to avoid these common social media localisation traps:
1. Publishing the same content for all language versions
The aim of localising your social media content is to present a customised profile for your target users from each and every country.… read more
The road to a successful e-commerce business might be rocky or full of trials and errors. Competing with similar online stores, retaining customers, providing unique products, making the purchase process mobile friendly – there are many challenges on each and every step. Some challenges could be easily solved or avoided by making sure your e-commerce platform is adjusted to different cultures and languages. Below you can see three ways in which localisation can help your e-commerce business grow.
1. It will help you retain your buyers
In today’s world where new online stores pop up almost every single day it might be hard to attract and retain a big number of customers.… read more
To attract more customers and build awareness of your business you have to become a mobile star. For most business going mobile is no longer an option, but an essential requirement. From making your website mobile-friendly to developing apps for your brand – there’s a lot you can do to use the mobile potential and boost your business. To unlock this potential eve more, you can go one step further and localise your mobile app to reach out to users and potential customers across the world. Useful and attractive content won’t be enough to make your app valuable to your target audience.… read more
Is a great website design and catchy content enough to reach out to your potential customers? Maybe it is, but it may take ages until they discover your business. If you’re starting up or trying to expand to new markets, there’s a lot you can do to make sure that your website hits the mark.
1. Localise it
Sometimes your business may fail to approach right people or more customers because it is simply not clear to them. Even if your viewers can understand the content, they may feel that you don’t really understand them. Once you determine your target audience and know what languages or cultures shape them, you can adjust your website to the way your users perceive the world.… read more
Wearables are more than just a new fad. As technology develops the demand for wearable devices will continue to grow in the future. Wearable tech becomes more fashionable and less visible, which is why increasing number of users across the world decides to invest in a smartwatch, smart clothing, smart glasses or healthware.
What does it mean for business owners and wearable producers?
It’s time to fully exploit the potential of wearables.
Not just on one market, but across the world.
To make sure your users can easily access the device and take advantage of its features, consider localisation. Offering the user interface in English only is no longer enough to tap into the international market and increase the sales across the world.… read more
From booking portals, through travel fare aggregator websites to metasearch engines – nearly all kinds of travel brands aim to go global and reach out to new visitors and customers. One way to do it is by localising, i.e. translating and adapting your website and social media profiles to the target market. As straightforward and uncomplicated as this process may seem, there are many pitfalls that can make your efforts counterproductive. So, before you embark on the localisation journey and start adjusting your travel portal to the culture of your target customers, consider these three traps and learn how to avoid them:
1.… read more
Social media localisation can help you expand your business on the global market and gain trust of your customers around the world. Adapting social media profiles to different cultures and posting news in the local language is a key to engaging with your international followers and, ultimately, converting them into loyal customers. But the road to success might be a tough one, if your localisation strategy doesn’t include all relevant items.
To save you headaches and failures consider these five social media localisation traps with tips how to avoid them.
1. Not adjusting your social profiles to the target culture
Social media localisation isn’t only about posting the same updates in different languages on different profiles.… read more
Whether you’re just starting your clothing brand or looking to expand into a new niche, localisation will help you reach out to more customers and increase your sales. From developing a multilingual website to creating stories in your localised social media channels –many bu
siness opportunities will open up once you invest in localisation for your fashion brand.
Below you can see some examples of how localisation can help your clothing business grow.
1. Creating adjusted content for your target customers
You probably already have a specified target group for your clothing brand. Are they young adults? Business women? Sport lovers?… read more