With more and more people using mobile websites and applications on a daily basis there’s no other option for a forward-thinking business than to tap into the potential of mobile world to grow across borders.
But before you can set off on the mobile journey around the world, first you’ll need to focus on mobile SEO. It’s an important process that will help to optimise your product and website for mobile search, improve page speed, minify code, decrease the bounce rate and at the same time attract and retain more customers.
Although many mobile SEO strategies are universal and will be efficient regardless of your product or your target market, some steps are especially crucial if you want to localise your website or mobile app. … read more
So there it is!
After months of hard work your mobile game is ready to see the app store light. You publish it, waiting impatiently for the first reviews.
At the same time you keep promoting it to reach more users.
But it seems there are hundreds of similar games out there thirsty for attention.
So, how can you make sure your mobile game increases its reach and attracts more users? How to make it more marketable not just in one region, but across the world?
1. Make it more user-friendly for international gamers
Sometimes the reason why your mobile game fails to make it to the top is very simple.… read more
Building and launching an online store might seem like a great business idea. But that’s only a starting point. The great adventure begins once you go on to implement the right strategy to promote your website and generate more sales.
From personalisation through cross-selling to social media ads – there are many ways to attract and retain more visitors. If everything goes well, at some point you may decide that it’s time to take your e-commerce business abroad and cater for the needs of new buyers. And that’s where localisation comes in.
1. Achieving wider global reach
To prepare your e-commerce website for the global journey, you’ll need to adjust the content to your target markets.… read more
If you’re planning to reach out to international customers, you will need much more than a translated and localised website. Your multilingual website will have to be optimised for each and every market, which can’t be reduced to keyword translation only. To fully adjust your online presence to the target audience and their search behaviour, you’ll need to make sure that every single item – from keywords through content to domain name – meets the local needs and requirements. Proper SEO localisation can help you achieve this goal and increase your website traffic in the target markets.
Below you can find five tips on how to localise SEO for your multilingual website.… read more
So, your online shop is ready to go worldwide. Well done. That’s the first step of a very long and exciting journey. To reach higher sales figures and ship your products to customers abroad, your store will have to meet the expectations of your customers on each and every market. Not only the language is relevant here, but also all the little aspects related to culture, payment methods, purchase process or online shopping behaviours existing in your target markets.
So, before you start translating and localising your online store to other cultures and languages, have a look at these traps to avoid the most common mistakes in online shop localisation.… read more
A growing number of businesses realise that a multilingual website is not enough to support the international growth. To fully adapt your online presence to the culture of your potential customers across the world, you’ll also have to think about localising your social media profiles. This step can help you engage with your prospects, build better connections with your consumers abroad and increase your online presence. However, localisation of social media pages can be a tricky task. To make sure you’re on the right path, try to avoid these common social media localisation traps:
1. Publishing the same content for all language versions
The aim of localising your social media content is to present a customised profile for your target users from each and every country.… read more
The road to a successful e-commerce business might be rocky or full of trials and errors. Competing with similar online stores, retaining customers, providing unique products, making the purchase process mobile friendly – there are many challenges on each and every step. Some challenges could be easily solved or avoided by making sure your e-commerce platform is adjusted to different cultures and languages. Below you can see three ways in which localisation can help your e-commerce business grow.
1. It will help you retain your buyers
In today’s world where new online stores pop up almost every single day it might be hard to attract and retain a big number of customers.… read more
To attract more customers and build awareness of your business you have to become a mobile star. For most business going mobile is no longer an option, but an essential requirement. From making your website mobile-friendly to developing apps for your brand – there’s a lot you can do to use the mobile potential and boost your business. To unlock this potential eve more, you can go one step further and localise your mobile app to reach out to users and potential customers across the world. Useful and attractive content won’t be enough to make your app valuable to your target audience.… read more
Is a great website design and catchy content enough to reach out to your potential customers? Maybe it is, but it may take ages until they discover your business. If you’re starting up or trying to expand to new markets, there’s a lot you can do to make sure that your website hits the mark.
1. Localise it
Sometimes your business may fail to approach right people or more customers because it is simply not clear to them. Even if your viewers can understand the content, they may feel that you don’t really understand them. Once you determine your target audience and know what languages or cultures shape them, you can adjust your website to the way your users perceive the world.… read more
Wearables are more than just a new fad. As technology develops the demand for wearable devices will continue to grow in the future. Wearable tech becomes more fashionable and less visible, which is why increasing number of users across the world decides to invest in a smartwatch, smart clothing, smart glasses or healthware.
What does it mean for business owners and wearable producers?
It’s time to fully exploit the potential of wearables.
Not just on one market, but across the world.
To make sure your users can easily access the device and take advantage of its features, consider localisation. Offering the user interface in English only is no longer enough to tap into the international market and increase the sales across the world.… read more