To attract more customers and build awareness of your business you have to become a mobile star. For most business going mobile is no longer an option, but an essential requirement. From making your website mobile-friendly to developing apps for your brand – there’s a lot you can do to use the mobile potential and boost your business. To unlock this potential eve more, you can go one step further and localise your mobile app to reach out to users and potential customers across the world. Useful and attractive content won’t be enough to make your app valuable to your target audience.… read more
Is a great website design and catchy content enough to reach out to your potential customers? Maybe it is, but it may take ages until they discover your business. If you’re starting up or trying to expand to new markets, there’s a lot you can do to make sure that your website hits the mark.
1. Localise it
Sometimes your business may fail to approach right people or more customers because it is simply not clear to them. Even if your viewers can understand the content, they may feel that you don’t really understand them. Once you determine your target audience and know what languages or cultures shape them, you can adjust your website to the way your users perceive the world.… read more
Wearables are more than just a new fad. As technology develops the demand for wearable devices will continue to grow in the future. Wearable tech becomes more fashionable and less visible, which is why increasing number of users across the world decides to invest in a smartwatch, smart clothing, smart glasses or healthware.
What does it mean for business owners and wearable producers?
It’s time to fully exploit the potential of wearables.
Not just on one market, but across the world.
To make sure your users can easily access the device and take advantage of its features, consider localisation. Offering the user interface in English only is no longer enough to tap into the international market and increase the sales across the world.… read more
From booking portals, through travel fare aggregator websites to metasearch engines – nearly all kinds of travel brands aim to go global and reach out to new visitors and customers. One way to do it is by localising, i.e. translating and adapting your website and social media profiles to the target market. As straightforward and uncomplicated as this process may seem, there are many pitfalls that can make your efforts counterproductive. So, before you embark on the localisation journey and start adjusting your travel portal to the culture of your target customers, consider these three traps and learn how to avoid them:
1.… read more
Social media localisation can help you expand your business on the global market and gain trust of your customers around the world. Adapting social media profiles to different cultures and posting news in the local language is a key to engaging with your international followers and, ultimately, converting them into loyal customers. But the road to success might be a tough one, if your localisation strategy doesn’t include all relevant items.
To save you headaches and failures consider these five social media localisation traps with tips how to avoid them.
1. Not adjusting your social profiles to the target culture
Social media localisation isn’t only about posting the same updates in different languages on different profiles.… read more
Whether you’re just starting your clothing brand or looking to expand into a new niche, localisation will help you reach out to more customers and increase your sales. From developing a multilingual website to creating stories in your localised social media channels –many bu
siness opportunities will open up once you invest in localisation for your fashion brand.
Below you can see some examples of how localisation can help your clothing business grow.
1. Creating adjusted content for your target customers
You probably already have a specified target group for your clothing brand. Are they young adults? Business women? Sport lovers?… read more
Unlimited energy and motivation to achieve what seems to be impossible – this is the profile of many start-ups that appear on the market year after year. Once your start-up stage is set up and you’re on the way to reach more customers, generate new business and raise more funds, it might be a good time to consider localisation. There are many benefits of localising your online store when you’re still starting up. Below you can see 4 key reasons to launch your store in multiple languages as soon as possible.
1. Reaching a wider audience
If you’re setting up your online store, chances are you’re struggling to reach out to potential customers and visitors.… read more
If you’re ready to localise your mobile application in 2017 to reach more users across the world and boost your revenue, take a minute to make sure you’re not about to make a mistake which could sabotage your localisation efforts.
Here are 5 mobile app localisation traps you should avoid in 2017.
1. Not localising your in-app videos
Videos in digital products will remain a powerful and desired medium also in 2017. If you want to create a great UI that engages your users, a catchy video is a must. Localising your entire app, but leaving the videos in the original version is a definite no-no.… read more
Setting up an online shop usually requires less investment than a brick and mortar. With attractive design, friendly user interface and great customer service you’ll be able to target more potential buyers and sell more products. But there’s one more thing you can do to get more exposure and increase traffic to your e-commerce website: translate and localise!
Below you can see the most important benefits of translating and adapting your online shop to another culture.
1. Wider global reach
A multilingual e-commerce website which is properly adapted to your target users (e.g. in terms of currencies, measurements or colours) will help you gain a bigger audience.… read more
Content is king – you’ve heard that many times already. To grow the online presence of your business you’ll need to invest time and effort in content marketing. Increased sales, cost savings and loyal customers are just a few benefits of a good content marketing strategy. But to fully exploit its potential and attract a huge audience you can go one step further and develop a multilingual content marketing strategy for your company’s growth.
Why do you need multilingual content?
You might think that content in one language is enough to market your services efficiently. And you might be right. But if you really want to expand your business and establish strong presence abroad, even if it‘s just two more countries, you’ll definitely need to address your customers in their native language.… read more